Diarey of a wipmy kid race movie#
Add to those figures the gross of the DVD of the first movie plus merchandising - based on the live-action movies and the “classic” cartoon images - and the Wimpy Kid franchise has generated at least $500 million in revenue and counting. The sequel, Diary of a Wimpy Kid: Rodrick Rules, released March 25, is already at $58 million (on a $21 million budget). In 2010, the Diary of a Wimpy Kid movie, a live-action adaptation, grossed $75.7 million worldwide on an estimated $15 million budget.
Diarey of a wipmy kid race series#
Abrams won’t divulge an exact dollar figure for how much the series has grossed, but a conservative estimate would start at $350 million. That’s a description Kinney would like because he describes Greg Heffley, the titular wimpy kid, as a middle-school version of Larry David: well-intentioned but always getting in trouble for saying out loud what other people are thinking. “Consider Diary of a Wimpy Kid the Seinfeld of the tween set,” says Dan Coates, president of the kids marketing and trend-spotting firm Youth Pulse. What makes Wimpy Kid unique is that it’s the first series aimed squarely at middle-grade readers (kids 8-12) to dominate the list since Goosebumps, and it succeeds not by selling a particular product so much as Kinney’s knack for turning the mundane and trivial into comic gold.
Diarey of a wipmy kid race tv#
With its TV spinoff and broad array of licensed merchandise, Goosebumps pioneered the idea that a kids series could be a multimedia hit. Stine’s spooky-funny horror series from the early ’90s, still sells about 2 million books a year. In April, the same store devoted 92 shelves and four dumps to books from the category.Įven Goosebumps, R.L. In 2007, Greco counted 62 shelves and one display table (“dump,” in book lingo) devoted to them at a New York-area store. Greco has a simple test to drive home the growth of juvenile/YA books: He counts the shelves at bookstores like Barnes & Noble. While e-book sales have grown more slowly than in adult trade, he projects that will change rapidly during the next two years. He estimates that juvenile/YA revenue will rise $100 million to $3.29 billion in 2011 even as overall print book revenue declines for publishers. But in 2011, Greco projects that Americans will buy 484 million juvenile/YA books and 411 million adult trade books. As recently as 2006, adult trade and juvenile/YA sales were about even at 474 million and 464 million books, respectively.
Juvenile/YA sales now surpass adult trade fiction and nonfiction sales combined. Says Al Greco, a marketing professor at Fordham University who follows the book business, “Juvenile/young-adult is the biggest growth category in publishing right now.” And of course, it’s no secret that these books are driving development in Hollywood as well. Even though evidence that reading is in trouble is everywhere (from a National Endowment for the Arts report warning that kids are doing it less to the troubles at Borders and Barnes & Noble), sales of juvenile/YA books - the catchall category for books aimed at readers under 21 - are growing strong. The kids section is one of the bright spots for publishers these days. STORY: Summer Books: 5 Beach Blanket Must Reads 1 best-selling kids author in America and chief architect of the $500 million Diary of a Wimpy Kid franchise that has captured the playground with its irreverent attitude, playful drawings and spot-on understanding of a kid’s frustrations. "Good Art, Bad Person": Claire Dederer on the Way Entertainment Is Consumed After #MeTooĮight years ago, Kinney was a self-described “failed newspaper cartoonist,” playing too much Doom and struggling to come up with an idea that would jump-start his career.
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